Give Them Their Flowers: A Vibrant Celebration of Manchester United's New Capsule Collection
Introduction: In the vibrant heart of Manchester, 2 Player Studios, led by Director Mark Upson, unveils a launch video that heralds the arrival of Manchester United's stunning capsule collection with design luminary Peter Saville and sportswear giant adidas. Shot over two days, this visual piece captures not only the essence of the football club but also the soul of the city itself.
Day 1: Captured by Director of Photography (DOP) Jim Embrey, weaves a tapestry of sophistication as it navigates through the finely curated shots of players such as Garnacho, Rasmus Hoejlund, Aaron Wan Bissaka, Hannibal, Facundo Pellistri, and Sofyan Amrabat. This is an editorial exploration of the players' personalities and prowess. We capture each athlete as a living work of art, highlighting their personality, strength, and style. From the intensity of their expressions on the pitch to the moments of camaraderie shared, the players become the focal point of a visual symphony, accentuated by the elegance of the new capsule collection.
Day 2: Manchester's Pulse, Music, and Fashion transitioning seamlessly into the city, DOP Jack Upson captures our talent on the bustling streets of Manchester. Against the iconic backdrop of the city's landmarks, local musical talents Stereo Cupid, Mali Hayes, Tyreezy, and Cigs take centre stage. The fusion of football and music becomes palpable as the artists infuse the streets with rhythm, mirroring the pulse and vibrancy of the city.
The collaboration between Manchester United, Peter Saville, and adidas takes on new dimensions as the capsule collection emerges as a symbol of cultural convergence. The video elegantly captures the interplay between fashion, football, and music, portraying Manchester as a melting pot of creativity and passion.
Conclusion: "Give Them Their Flowers" isn't just a campaign—it's a visual journey that transcends the boundaries of sport and fashion. The editorial finesse applied to the player portion of the shoot elevates the players to the status of living art, beautifully complementing the dynamic energy of Day 2. Together, these two days unfold as a celebration of Manchester United's rich legacy, the city's spirit, and the collaborative magic that arises when football, music, and fashion seamlessly converge. This launch video is an ode to the players, the city, and the creative forces that make Manchester United's capsule collection a truly extraordinary experience.
Please enjoy the film below.