Crafting a Legendary Launch: Behind the Scenes of Vincent Kompany's FC24 Ultimate Team Hero Item Video
In the fast-paced and dynamic world of sports gaming, the launch of a new item or feature is a crucial moment for both developers and fans. When 160over90 approached us, we were thrilled to collaborate on the launch video for Vincent Kompany's FC24 Ultimate Team Hero Item. The synergy of creative minds, technical prowess, and a shared passion for the project culminated in a spectacular video that brought the virtual football legend to life.
The Team: Collaboration was key to the success of this project, and we were fortunate to work with some of the industry's finest. 160over90, known for their innovative and engaging marketing strategies, entrusted us with the creative development, shooting, and editing of the video. Grizzle London, a 3D art house, brought their expertise in CGI elements and 3D art to elevate the video to new heights.
Creative Development: At 2 Player Studios, our first task was to conceptualise a video that not only showcased Vincent Kompany's FC24 Ultimate Team Hero Item but also captured the essence of the game and the excitement it brings to fans. Drawing inspiration from the intensity of football matches, we aimed to create a video that felt immersive and authentic.
Shooting and Editing: Once the creative direction was established, our team delved into the shooting process. Working closely with 160over90, we captured the intensity and passion that define both the real and virtual football worlds. The editing phase involved no CGI/3D elements, and so it was key to use our imagination at this stage to create a cohesive and visually stunning narrative.
CGI Elements and 3D Art: Grizzle London played a pivotal role in the production by incorporating CGI elements into the edit and developing the 3D art style for Vincent Kompany's FC24 Ultimate Team Hero Item. This collaboration added a layer of realism and excitement to the video, allowing fans to see the item in action within a real life environment.
A first version of the FUT item animation without grade.
The Final Product: The culmination of these efforts resulted in a launch video that exceeded expectations. Vincent Kompany's FC24 Ultimate Team Hero Item came to life in a way that resonated with both hardcore fans and casual gamers. The seamless integration of real life footage, CGI elements, and 3D art created a captivating viewing experience, showcasing the item's unique features and igniting anticipation among the gaming community.
Stills: A crucial element in bringing Vincent Kompany's FC24 Ultimate Team Hero Item to life for the press launch was the exceptional work of our talented photographer, Ben Duffy. With an impressive portfolio capturing the energy and emotion of live sports events, Ben's keen eye and skillful techniques were instrumental in creating the stills that would be used to unveil the virtual football legend to the world. This added a dynamic and authentic dimension to the promotional material. Ben’s artistry further solidified our collaborative efforts, demonstrating that every detail, from video footage to still imagery, played a vital role in crafting a comprehensive and compelling narrative for this launch event.
Conclusion: The launch of Vincent Kompany's FC24 Ultimate Team Hero Item was not just about introducing a new feature in the game; it was about creating an immersive and memorable experience for the fans. The collaboration between 160over90, 2 Player Studios, and Grizzle London showcased the power of teamwork, innovation, and a shared passion for the virtual football universe. As the gaming industry continues to evolve, these collaborations set a standard for how marketing and creativity can come together to elevate the gaming experience for players around the world.
Please enjoy the final product!